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OUR PROCESS

INTEGRATED INNOVATION:

DRIVEN BY STRATEGY,

ENABLED BY INSIGHTS

CONSUMER INSIGHTS

Our process for developing successful consumer-centric products & brands starts with deep customer understanding. 

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BRAND STRATEGY

Many of our clients already have successful private label brands. However in some cases we help develop or reposition existing brands, optimized for the new product opportunity.

NEW PRODUCT STRATEGY

Using our suite of analytical tools and global experience, we will help you develop a roadmap for growth covering new products, categories, channels and markets. 

IDEATION & NEW CONCEPT CREATION

Together we'll create differentiated concepts that solve your customers' unmet needs and wants.

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PRODUCT DESIGN & DEVELOPMENT

We take that killer concept created in the ideation step and develop the optimal process, formula, ingredients, package and design to bring it to life.

COMMERCIALIZATION

For partners without the ability to self-manufacture, one of our most valuable services is to source the optimal contract manufacturing partners.