OUR PROCESS
INTEGRATED INNOVATION: DRIVEN BY STRATEGY, ENABLED BY INSIGHTS
CONSUMER INSIGHTS
Our process for developing successful consumer-centric products & brands starts with deep customer understanding.
BRAND STRATEGY
Many of our clients already have successful private label brands. However in some cases we help develop or reposition existing brands, optimized for the new product opportunity.
NEW PRODUCT STRATEGY
Using our suite of analytical tools and global experience, we will help you develop a roadmap for growth covering new products, categories, channels and markets.
IDEATION & NEW CONCEPT CREATION
Together we'll create differentiated concepts that solve your customers' unmet needs and wants.
PRODUCT DESIGN & DEVELOPMENT
We take that killer concept created in the ideation step and develop the optimal process, formula, ingredients, package and design to bring it to life.
COMMERCIALIZATION
For partners without the ability to self-manufacture, one of our most valuable services is to source the optimal contract manufacturing partners.